SOFTSWISS becomes first Maltese company to launch prediction market iGaming software 

SOFTSWISS has become the first Malta-based company to launch prediction market software for iGaming operators.

The gaming solutions provider announced the new addition to its portfolio this week, tapping into a betting trend that has surged in global popularity. 

It said the new B2B solution allows online gaming operators to enter the event-contracts market – futures contracts that allow traders to bet on the likelihood of specific events –  via direct integration with its sportsbook or through a standalone widget.

Unlike peer-driven prediction market models that rely on external liquidity and market-based pricing, SOFTSWISS’ solution is built on a fixed-odds framework, giving operators greater control over pricing and margins and allowing them to manage risk within familiar sportsbook structures.

“We are seeing a growing player segment,” said Olga Resiga, chief business development officer at SOFTSWISS. “Prediction markets are not just an extension of sportsbooks – they introduce entirely new audiences who have never engaged with traditional betting products.”

“The motivation is different: users are driven by their understanding of global events rather than fandom. Operators that underestimate this shift risk missing not only demand, but a new generation of players entering the market.”

Alexander Kamenetskyi, head of operations at SOFTSWISS Sportsbook, added that the real question for most operators is how to bring prediction markets into an existing stack without rebuilding everything around exchange mechanics.

“A fixed-odds model makes that much more practical. It gives operators a way to test this demand within familiar risk and compliance frameworks, while also opening the door to audiences that do not necessarily begin with traditional sportsbook behaviour,” he said.

Last month, Economy Minister Silvio Schembri confirmed that the government is “actively exploring” a legal framework that would provide regulatory clarity to online prediction markets. 

Cover photo: S