Full-service betting and gaming platform provider Sportingtech has announced Tom Ustunel as its new CEO, entrusting the respected figure to spearhead its further expansion in 2024.

Mr Ustunel has been working with Sportingtech for the last two years, supporting strategic initiatives, embedding himself in the company’s ethos, and familiarising himself with the brand’s award-winning products and solutions.

His career has seen him lead teams in high-profile companies across the industry, including a previous position as chief of gaming operations at GameAccount Network (GAN). Earlier in his career, he was betting and gaming director at News UK for over six years, overseeing a significant expansion of its gaming assets.

Described as a “natural leader”, Mr Ustunel has fronted projects that have maximised offerings for customers and bettors alike, with a key focus on product development.

In his new role, Mr Ustunel will be at the helm for an exciting period at Sportingtech, with more growth in the LatAm market a key focus for the provider, as it looks to build on an impressive 2023. This appointment also coincides with a number of internal promotions as the brand maintains a strong focus on its people.

Mr Ustunel will provide experience with his strong credentials as Sportingtech looks to make an impact on the industry in 2024.

Speaking of his appointment, Mr Ustunel remarked: Sportingtech has been on an incredible trajectory in recent years, and 2023 saw unprecedented success which we are looking to not only replicate, but also build on.

“I am thrilled to be working with such a talented team of people across the entire business during what promises to be an exciting time as we look to further cement ourselves as the go-to provider for operators.”

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