USA

Symplify, market leaders in CRM and AI cloud solutions, has enhanced its service for the land-based casino sector with focus on the North American market.

Symplify is introducing a suite of new products within one release following analysis of current market demand to accelerate growth within the newly regulated North American market. 

The North American gaming market is rapidly transforming into a hybrid of digital and physical presence. Symplify’s latest release aims to harness this paradigm with its Geolocational campaign and customer journey starters. Partners are now in position to open dialogue with customers using physical location as a catalyst for messaging.

Geolocation starter enables brick and mortar casinos to launch their digital marketing journeys for customers who are physically in the venue. A casino now has the ability to make a seamless transition from physical to digital communication in real time. 

Land-based and complementary to the Geolocation functionality is Symplify’s AI Engagement Optimizer. Here, partners can engage with customers at physical premises using locational data. Combined with point of sale data means upselling is now possible in a real world setting. A typical example of this would be partners’ ability to now prolong customers’ stay at the live venue. Again, using real-time trigger messaging, the customer can receive incentive offers at the exact time that Symplify’s AI reveals that interest is waning. 

An instance of this is providing a complimentary dinner voucher in an effort to affect the customers willingness to remain on site. The combination of this data, these campaign triggers and a multi channel campaign interface brings a new era of digitalisation to land-based casinos.

This extension of Symplify’s service has been synchronised with the SBC Summit North America where the CRM specialists will be showcasing the product (Stand #317) between 12-14th July 2022.

Symplify’s CEO Robert Kimber said: “As is so frequently the case with gaming, with a new market comes new opportunities and challenges. The enormity of the US market and the potential of “hybrid” marketing communication is incredibly exciting. Our new solutions provide our partners with even more scope to engage as the best possible moment with highly personalised messaging.”

Continue Reading

Malta-based Glitnor Group searching for a new CEO as David Flynn takes on Board role

2 December 2022
by iGamingCapital.mt

This week, Glitnor Group announced that a planned acquisition of KaFe Rocks was being shelved

GiG signs new deal with Starcasino in Spain

1 December 2022
by iGamingCapital.mt

The agreement has been signed for an initial three-year period

3 Oaks Gaming boosts portfolio output with St8.io collaboration

1 December 2022
by iGamingCapital.mt

The deal with the Curacao-licensed platform will enhance 3 Oaks Gaming’s offering on a global scale

Lady Luck Games Group secures B2B UKGC licence

30 November 2022
by iGamingCapital.mt

'We are now able to provide our premium gaming content to our partners in the world`s preeminent and established market, the United Kingdom'

See more