‘If we didn’t have a great product then CRM wouldn’t matter,’ says Betsson head of CRM
Sofia Madsen weighs in on the role of Client Relationship Management in iGaming and reflects on her career so far
CRM
‘If we didn’t have a great product then CRM wouldn’t matter,’ says Betsson head of CRM
Sofia Madsen weighs in on the role of Client Relationship Management in iGaming and reflects on her career so far