The Mill Adventure announces first B2B partner

Subsequently to its receipt of a Malta Gaming Authority (MGA) B2B license, Malta-based gaming platform and solutions start-up, The Mill Adventure (TMA) has announced its launch on its first B2B client, Winfest.

With its debut on TMA's platform, Winfest aims to maximise the potential of the company's flagship SmartLobbies solution – which champions operational optimisation while curating personalised and more relevant content to players.

Under the partnership, TMA will also support Winfest through its business intelligence services, along with its fully managed services for platform and content management system (CMS), including opportunities for loyalty programmes.

Addressing the deal, CEO at Winfest Godwin Camilleri commented: "The Mill Adventure has confirmed our confidence in teaming up with them. They have simply demonstrated their prowess – right from our very first conversation down to the smooth migration and launch".

“We are thrilled to experience first-hand their SmartLobbies solution and capitalize on its unique tools to amp up our offerings for our winfest.com and winfest.de brands.”

TMA CEO, Dario Arruda also welcomed the deal, saying "we're delighted to be official partners with Winfest, a strong and reputable brand in the German market".

Mr Arruda was also pleased to observe that "having someone of such caliber as our first B2B partner, right after securing our B2B license from the MGA, is a testament to our growing reputation – especially with regards to our proficiency in seamlessly adapting to different jurisdictions.

"We specially take pride in the fact that our team performed a flawless migration, all in record time".

Charting a path towards automation and optimizing iGaming operations for its partners, TMA says it has been making a name for itself when it comes to rapid deployment without compromising quality, security, and compliance.

Currently operating in Finland, Sweden, Norway, Canada, Brazil, New Zealand, and Germany, its partnership with Winfest reflects the startup’s "growing competitive edge".