Leading affiliate marketing platform Affilka by SOFTSWISS has broadened the capabilities of its commission constructor by adding the CPL commission model. Thanks to this development, Affilka’s clients can now take advantage of CPL deals, allowing them to pay a fixed fee for every player registration.
The new commission plan provides additional opportunities to affiliates and operators. Unlike the CPA commission model, which requires specific actions such as a deposit or further gaming activity from players upon registration, the CPL deal provides payments for all registrations. However, operators can exclude commissions for players who have not been verified, who have another account in the casino, have been disabled, or have set a self-exclusion limit.
Affilka’s commission constructor is a flexible instrument that also allows operators to choose particular countries for CPL deals and apply a different fee rate for different GEOs if needed.
“Implementing CPL deals is another logical step in the development of our product. They offer a wealth of opportunities both for affiliates and operators. They’re great for affiliates who are just starting out in the iGaming vertical or those who want to test out new brand offers and their conversion rates as well as new GEOs.
“Through CPL deals, iGaming operators can increase brand awareness and attract affiliates from other niches. CPL pays less than CPA, but converts better. To reap most benefits, you need to factor in traffic quality. Luckily, our commission constructor allows you to set various rules for a CPL reward to be triggered,” noted Anastasiya Borovaya, head of product at Affilka by SOFTSWISS.
The superaffiliate company is aiming to pursue annual savings of ‘at least’ €5 million in operational and capital expenditures
His impressive experience includes roles at Paddy Power/Betfair, Matchbook Betting Exchange, and SB Tech/DraftKings
Circus is certified by Dutch gaming regulator de Kansspelautoriteit (KSA) and Belgium’s Gaming Commission
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters