Leading affiliate marketing platform Affilka by SOFTSWISS has broadened the capabilities of its commission constructor by adding the CPL commission model. Thanks to this development, Affilka’s clients can now take advantage of CPL deals, allowing them to pay a fixed fee for every player registration. 

The new commission plan provides additional opportunities to affiliates and operators. Unlike the CPA commission model, which requires specific actions such as a deposit or further gaming activity from players upon registration, the CPL deal provides payments for all registrations. However, operators can exclude commissions for players who have not been verified, who have another account in the casino, have been disabled, or have set a self-exclusion limit.

Affilka’s commission constructor is a flexible instrument that also allows operators to choose particular countries for CPL deals and apply a different fee rate for different GEOs if needed.

“Implementing CPL deals is another logical step in the development of our product. They offer a wealth of opportunities both for affiliates and operators. They’re great for affiliates who are just starting out in the iGaming vertical or those who want to test out new brand offers and their conversion rates as well as new GEOs.

“Through CPL deals, iGaming operators can increase brand awareness and attract affiliates from other niches. CPL pays less than CPA, but converts better. To reap most benefits, you need to factor in traffic quality. Luckily, our commission constructor allows you to set various rules for a CPL reward to be triggered,” noted Anastasiya Borovaya, head of product at Affilka by SOFTSWISS. 

Continue Reading

William Hill Group businesses to pay record £19.2m for failures

28 March 2023
by iGamingCapital.mt

Today’s action comes just a week after the Commission fined two operators owned by Kindred Group plc a combined £7.2 million (€8.9 million) and is the largest enforcement case taken on by the regulator

Pariplay adds Dirk Camilleri as VP of product as it continues executive hiring spree

27 March 2023
by iGamingCapital.mt

Dirk will be responsible for continuing with the delivery of Pariplay’s aggregation platform rollout in key regulated markets worldwide

Push Gaming debuts in Italy

24 March 2023
by iGamingCapital.mt

Content will be delivered via a direct integration

Brazilian esports organisation FURIA announces new base in Malta

21 March 2023
by Helena Grech

Furia’s new Mediterranean home is expected to be fully functional by summer

See more