Mrkts.com launches B2B prediction markets infrastructure platform

As prediction markets continue to gain momentum, Mrkts.com has launched a new B2B prediction market infrastructure platform.

Mrkts is a B2B platform built by the Malta-based team behind Elantil's iGaming infrastructure, providing the technology that enables operators to enter the growing prediction markets sector.

In an official statement, Mrkts.com said it launched its platform with High Roller Technologies as its first partner which is a New York Stock Exchange listed company.

Unlike consumer-facing prediction market brands, Mrkts operates behind the scenes, providing the infrastructure layer that enables operators to launch their own branded products.

The company explained that over the past two years, prediction market has attracted significant consumer adoption, regulatory attention and investment from major technology, financial services and gaming companies.

While the opportunity is global, the US market has emerged as a particular focus due to the regulatory environment governing prediction markets and the scale of its addressable audience.

Mrkts co-founder Clyde Vassallo said, “Prediction markets are making a new class of products possible. Operators are discovering which markets their audience cares about, designing how the trading experience should feel, and identifying what makes their brand worth choosing over the one next to it. That is where their identity comes from.”

Meanwhile, High Roller Technologies CEO Seth Young said, “Prediction markets are creating one of the most compelling opportunities we've seen in years, and the operators who move early on the right foundation will help define the category. We chose mrkts.com because it pairs genuinely scalable infrastructure, engineered for the demands of a regulated market, with the flexibility for us to own and shape the ROLR experience ourselves.”