Olympics

With the dust settling at the end of an unprecedentedly successful EURO 2020, sports betting operators are now looking forward with anticipation to the Olympic games, which are due to open next week.

The long-anticipated Tokyo 2020 Summer Olympic Games, while not expected to compete in terms of pure gambling revenue compared to the continental football tournament, will nonetheless see a major uptick in betting activity, if predictions are anything to go by.

According to a YouGov survey published at the start of July, for example, nine per cent of British adults plan to place a bet of some kind on the Games.

Notably too, considering the ongoing liberalisation of gambling laws in the US, where sports betting has been legalised in several states, a similar proportion, just under one in ten of adults plan to place a bet on the summer games.

If previous years are anything to go by, the Olympic Games could bring in significantly higher revenue than previous editions of the tournament.

Whilst statistics covering the impact of the Olympics specifically are hard to come by, ARJEL, the French Gambling Regulator, found that compared to the London Olympic Games of 2012, 77 per cent more wagers were placed on the 2016 Rio de Janeiro Games by French gamblers.

It is a promising prospect for iGaming platforms’ financial results for the third quarter of the year, already buoyed by EUROs.

Companies will be offering bets on the countries expected to bring home the most medals, as well as on individual performances in individual events, amongst others.

One notable event operators will likely be keeping an eye on is table tennis, which during the pandemic with mass sports events delayed and canceled, saw some operators and jurisdictions record dramatic increases in betting.

Featured Image:

Tokyo 2020

Continue Reading

Latvian delegation hails MGA workshop as ‘useful exchange of experiences’

9 December 2022
by iGamingCapital.mt

The Latvian delegation was provided with an overview of the MGA’s organisational structure, the role and responsibilities of the various functions, and how they work together to contribute to the Authority’s overall strategy

Shaking up payments solutions for iGaming clients

7 December 2022
by iGamingCapital.mt

FinXP CEO Jens Podewski highlights the company’s latest steps in providing a reliable, practical alternative to traditional banking

Push Gaming boosts Romania presence with Crowd Entertainment

7 December 2022
by iGamingCapital.mt

This new offering will allow Push’s growing portfolio of player-favourite titles to be played by a significant number of new customers across different platforms

Bingo multiplayer expert END 2 END granted MGA licence

6 December 2022
by iGamingCapital.mt

This latest licence sits alongside the previously secured certifications for several tier-one markets, including Great Britain, Netherlands, Portugal, Denmark, Colombia among others

See more