Swedish giant Betsson, which celebrated its 60th anniversary last year, will feature the Betsson Sport infotainment logo on Inter’s jerseys.

The new jerseys will, for the first time, display two stars, marking Inter’s 20th Scudetto victory. The strategic alliance unites two prominent names in their respective fields, each boasting a rich heritage. This four-year agreement represents the largest shirt sponsorship deal in the club’s history.

The partnership signifies the largest shirt deal ever for both Betsson and the Serie A champions and last year’s Champions League finalists FC Internazionale Milano. Alongside the prominent display of Betsson.sport on the team jerseys, both parties share a mutual goal of enhancing the overall fan experience. With Betsson’s extensive reach and innovative approach, the goal is also to strengthen and connect with supporters worldwide.

“This sponsorship is the biggest to date for Betsson,” stated Jesper Svensson, CEO of Malta-based Betsson Operations. “It allows us to connect with passionate football fans in Italy and around the world. Our aim is to be more than just a sponsor – we want to be a partner that brings excitement and value to the club and its supporters. This deal reinforces our strategic growth in key markets and underscores our commitment to positioning Betsson as a leading global sports brand within the industry.”

“We are delighted to welcome Betsson into the Nerazzurri family as the Official Main Partner and to have signed this historic agreement that will see the Betsson Sport logo placed on the front of our new kits. This new collaboration will help us reach new heights in fan engagement and with our partner’s extensive reach and innovative approach, we are poised to expand our international fanbase and enhance the overall experience for supporters in Italy and worldwide,” commented Alessandro Antonello, FC Internazionale Milano Corporate CEO.

Betsson Group’s sponsorship portfolio extends globally, with a strong presence in various sports and football clubs. In Latin America – Betsson is the main sponsor of Boca Juniors, Racing Club de Avellaneda and Atlético Nacional. In Italy, the infotainment brand Betsson Sport has partnerships with clubs such as SSC Napoli, Torino FC and Francesco Totti as ambassador.

Featured Image:

From Left: Stefano Tino – Betsson Group MD Italy, Alessandro Antonello – Inter Corporate CEO, Jesper Svensson – Betsson Group CEO, Luca Danovaro – Inter CRO and Ronni Hartvig – Betsson Group CCO

Continue Reading

An unparalleled ecosystem for digital nomads

12 July 2024
by Ramona Depares

The Nomad Residence Permit offers non-EU employees a chance to experience Malta’s unique lifestyle, as an ideal remote work destination

England victory set to cost bookies tens of millions

11 July 2024
by iGamingCapital.mt

Industry set for record turnover as final set to be most bet on game of the season

Data reveals gamer’s favorite classic plays

9 July 2024
by iGamingCapital.mt

Call of Duty: Modern Warfare 2 is the number one retro title that gamers are looking to replay

Xpoint appoints Ron Braunfeld as chief revenue officer

8 July 2024
by Helena Grech

He joins Xpoint with a wealth of experience in business development, sales, and strategic partnerships within the technology and venture capital sectors

See more