Aspire Global CEO hails success of BtoBet acquisition

The CEO of Aspire Global, Tsachi Maimon, has proclaimed the success of the group’s acquisition of sportsbook and gaming platform provider BtoBet.

In comments accompanying Aspire’s record-breaking financial results for the second quarter, Mr Maimon discussed some of the prospects looming for the subsidiary.

“Just shortly after our acquisition of BtoBet last fall, BtoBet announced a deal with Betfair in Colombia. Betfair launched its sportsbook in Q1 2021 and we can now see a satisfying development in deposits which demonstrates BtoBet’s capabilities.

“This mutually rewarding collaboration can open up for other opportunities and is a good case study of how Aspire Global approaches Tier 1 operators”, he said.

Additionally, through a partnership with “award-winning” Luckbox, the company hopes to be able to take advantage of the “quickly growing” esports sector.

BtoBet will provide its sportsbook to Luckbox, and “this will enable Luckbox to build an entirely bespoke player journey, customising the sportsbook experience to its liking and providing players with a unique customer experience”, the CEO added.

BtoBet’s proprietary sportsbook is a key competitive advantage when talking to new as well as existing partners.

In the quarter, the company initiated the first projects where partner brands will replace their existing sports solution with the BtoBet sportsbook and mid-August the first brand went live with BtoBet’s sportsbook on the platform.

“We expect the shift of partner brands to the BtoBet proprietary platform to positively impact revenues and margins throughout 2021”, said Mr Maimon.

Aside from BtoBet, he also pointed to the success of another recent acquisition, Pariplay, which reported revenue growth of 72 per cent.

“These two acquisitions have significantly contributed to Aspire Global’s strong performance and have been essential in positioning [it] as the powerhouse for iGaming operators. It is satisfying to see that Aspire Global has so clearly demonstrated its ability to make value-creating acquisitions.”