Bragg Gaming to cut 12% of workforce in strategic restructuring

Bragg Gaming Group has unveiled a strategic restructuring that will see the company reduce its global headcount by approximately 12 per cent, as it sharpens its focus on profitability, cash generation and operational efficiency.

The group, which maintains an office in Malta, did not immediately reply to questions sent by this newsroom regarding the local impact of the layoffs.

The Toronto-listed, Malta-licensed iGaming content and technology supplier expects to incur restructuring costs of around €1.0 million in Q1 2026, primarily related to personnel termination expenses. These measures are forecast to generate annualised cash savings of approximately €4.5 million, improving Bragg’s EBITDA profile and extending its cash runway.

The company said the cost reductions form part of a wider strategic overhaul that also includes a long-term AI transformation programme, with Bragg targeting an AI-first operating model by 2027. Management expects artificial intelligence to become a core driver of both product development and internal efficiencies, with the majority of launches and workflows impacted over the next two years.

Bragg noted that the restructuring comes against a backdrop of heightened regulatory compliance costs, tax headwinds in several jurisdictions and continued consolidation across global gaming markets.

The company also highlighted growth opportunities linked to the emergence of Prediction Markets and Historical Racing operators.

“We believe that we are in the enviable position of having great technologies, assets, people, and future prospects,” said Matevž Mazij, Chief Executive Officer at Bragg.

“Nevertheless, given the increasingly complex regulatory compliance requirements, recent tax headwinds across key regions, emerging market opportunities, consolidation in the market and our increased focus on short-term profitability, we needed to take this step now of restructuring the company’s staffing.

“After securing key hires in 2024 and 2025, we believe aggressive operating expense reductions and organisational realignment are the final steps to maintain our cash runway, drive EBITDA growth and achieve cash profitability.”

Mr Mazij added that improving cash profitability could help address what it views as a market undervaluation, while strengthening its position to participate in future consolidation opportunities.

Further details on Bragg’s revised operating model and 2026 strategy are expected to be shared alongside its preliminary unaudited full-year results.