Soft2Bet appoints Ryan Collinge as Executive Vice President

Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships.

The company, which has offices in Malta, said Mr Collinge brings more than 20 years of experience spanning commercial strategy, product development, business development and operational leadership across both retail and online gaming.

In his new role, he will focus on supporting Soft2Bet's continued expansion while strengthening partnerships with leading operators and global entertainment brands.

Commenting on the appointment, Chief Commercial Officer Andrew Cochrane said Mr Collinge's commercial judgement, industry relationships and operational expertise would strengthen the company's executive team as it continues to grow.

Mr Collinge has held senior roles at private equity-backed start-ups and multinational gaming companies, leading global sales, commercial strategy and business development. His experience also includes overseeing iGaming content, product development and studio management, as well as managing international accounts and building strategic relationships with operators, suppliers, investors and partners.

Soft2Bet said Mr Collinge's extensive expertise in casino content will help the company better understand client requirements and optimise the solutions it offers. The company provides turnkey iGaming solutions to online gambling operators and currently holds 24 licences.

Written by

Nicole Zammit

When she’s not writing articles at work or poetry at home, you’ll find her taking long walks in the countryside, pumping iron at the gym, caring for her farm animals, or spending quality time with family and friends. In short, she’s always on the go, drawing inspiration from the little things around her, and constantly striving to make the ordinary extraordinary.