World Cup drives Betsson revenue to record highs

Betsson Group revenue amounted to €310 million during the second quarter of 2026, with Pontus Lindwall, President and CEO of Betsson AB, describing it as "the highest revenue level ever for Betsson in a single quarter."

The second quarter of 2026 was characterised by continued healthy growth in the company’s B2C business, positively impacted by the FIFA World Cup that kicked off in June he said.

“At the same time, B2B revenue remained at a lower level than the previous year, which weighed on the quarter's profitability, although the operating margin improved compared with the previous quarter.”

Operating income (EBIT) came in at EUR 42 million, he said.

The strongest growth for the company came from Latin America, Mr Lindwall said, “which grew by 32 percent to new record levels and is now our largest region.”

The region accounts for more than a third of total Group revenue. “The increase was broad-based and received an additional boost from the FIFA World Cup, which contributed to high activity among both new and existing customers.”

He said that the B2C business also developed well outside Latin America. “In Western Europe, growth was once again driven by Italy,” he said.

In Central and Eastern Europe and Central Asia (CEECA), B2C revenue rose across the board, with particularly positive development in the Baltics, Georgia and Croatia, he added. “All in all, B2C remains our growth engine and continues to deliver new record figures.”

He said that B2B revenue, on the other hand, remained at a lower level than in the corresponding quarter last year, “as previously due to lower activity from one of our larger customers. The trend has stabilised, but from a lower level than during the comparative period.”

He said that the FIFA World Cup has provided a solid start to the third quarter. “The average daily revenue so far this quarter, up to and including 13 July, has been 14 percent higher than the corresponding daily average for the entire third quarter of 2025.”

Providing personnel details, Betsson’s statement highlights that personnel expenses amounted to €49.7 million in Q2. The average number of full-time employees in the Group during the second quarter was 2,899 of which 1,543 were based in Malta.