Catena Media, the leading sports betting affiliate, recorded a positive start to player signups in Kentucky in conjunction with the state’s launch of legal online sports betting on 28th September.
The market opening, which coincided with a busy early-season NFL sports calendar, generated firm player engagement after extensive pre-launch marketing campaigns and targeted offers from Kentucky's licensed operators, Catena reported.
Driving the launch were Catena Media's national brands such as LegalSportsReport.com, GamingToday.com, TheLines.com and Lineups.com. The group’s media partnership with The Sporting News also helped deliver an inflow of player registrations.
"We're pleased to see a successful start to legal sports betting in Kentucky," said Ryan Harper, Catena Media's Vice President for North America. "Player registrations on our sites matched our expectations, and we anticipate continued progress as more people discover the benefits of safe, regulated online sports betting."
A relatively small state with an adult population of 3.5 million, Kentucky expands the company’s operations to more than 27 US states and Canadian provinces.
Continue Reading
Continue Reading
Curaçao Gaming Regulator cuts ties with firm run by former MGA Chief following data breach
The regulator said licensing, compliance and supervision would continue under interim arrangements
partnership
Buddha-Bar opening ‘a new chapter in Malta’s premium dining scene’
'A venue made for dinners that unfold slowly, cocktails that lead into conversation, and nights that feel considered from beginning to end'
partnership
MGA licence renewal ‘essential for continued growth,’ says Zitro Digital CEO Michael Bauer
The company said Malta remains one of Europe’s leading iGaming hubs
partnership
David Hopkins appointed Chief Transformation Officer at Yggdrasil
He joins Yggdrasil with experience from major global gaming organisations, including Flutter and Entain
partnership
MGA’s 2026 enforcement record: what the Winzon, Condor and Betago cases say about the Gaming Act’s sanctions
The MGA suspended Condor Malta in September 2026 after revoking Winzon's licence. What the Winzon, Condor and Betago cases reveal about Gaming Act sanctions