Catena Media, the leading sports betting affiliate, recorded a positive start to player signups in Kentucky in conjunction with the state’s launch of legal online sports betting on 28th September.
The market opening, which coincided with a busy early-season NFL sports calendar, generated firm player engagement after extensive pre-launch marketing campaigns and targeted offers from Kentucky's licensed operators, Catena reported.
Driving the launch were Catena Media's national brands such as LegalSportsReport.com, GamingToday.com, TheLines.com and Lineups.com. The group’s media partnership with The Sporting News also helped deliver an inflow of player registrations.
"We're pleased to see a successful start to legal sports betting in Kentucky," said Ryan Harper, Catena Media's Vice President for North America. "Player registrations on our sites matched our expectations, and we anticipate continued progress as more people discover the benefits of safe, regulated online sports betting."
A relatively small state with an adult population of 3.5 million, Kentucky expands the company’s operations to more than 27 US states and Canadian provinces.
Continue Reading
Continue Reading
Two promotions at Betsson Group announced
'I am very happy to share two well-deserved internal promotions within my HR team at Betsson Group,' Chief HR Officer says
Events
EU states miss out on €22.9 billion in tax revenue due to illegal online gambling, association says
It said that the illegal online gambling market aimed at EU consumers reached €91.6 billion
Events
EveryMatrix signs omnichannel partnership with Betcenter
EveryMatrix, a company with an office in Malta, said this is its second omnichannel partnership with the Merkur Group
Events
Soft2Bet appoints Ryan Collinge as Executive Vice President
He brings more than 20 years of experience spanning commercial strategy, product development, business development and operational leadership across both retail and online gaming