ADVERTISEMENT
Catena Media, the leading sports betting affiliate, recorded a positive start to player signups in Kentucky in conjunction with the state’s launch of legal online sports betting on 28th September.
The market opening, which coincided with a busy early-season NFL sports calendar, generated firm player engagement after extensive pre-launch marketing campaigns and targeted offers from Kentucky’s licensed operators, Catena reported.
Driving the launch were Catena Media’s national brands such as LegalSportsReport.com, GamingToday.com, TheLines.com and Lineups.com. The group’s media partnership with The Sporting News also helped deliver an inflow of player registrations.
“We’re pleased to see a successful start to legal sports betting in Kentucky,” said Ryan Harper, Catena Media’s Vice President for North America. “Player registrations on our sites matched our expectations, and we anticipate continued progress as more people discover the benefits of safe, regulated online sports betting.”
A relatively small state with an adult population of 3.5 million, Kentucky expands the company’s operations to more than 27 US states and Canadian provinces.
Continue Reading
Continue Reading
Relax Gaming appoints Enrico Bradamante chief growth officer
His career has seen him serve as managing director at NetEnt and chief commercial officer at Aristocrat Interactive (formerly Pariplay)
Events
MadeYou’s impactful feedback for EOY performance reviews – Insights from CEO Luke Todd
MadeYou focuses on effective performance management by creating feedback systems that empower employees, ensuring long-term organisational success
Events
Paymix Pro: Comprehensive financial solutions under one roof
Tailored for businesses, with a special focus on the iGaming sector, PaymixPro is a fintech provider that offers a complete alternative to traditional banking with services that go well beyond
Events
IGA Group adds Anjouan and Kahnawake to licensing services
Renowned for its 360° approach, IGA Group continues to provide a comprehensive suite of services, including corporate, legal, financial, compliance, technical support and licensing solutions