Bet365 is set to cut around 340 jobs across its operations in Stoke-on-Trent, Malta and Gibraltar, representing approximately 3 per cent of the operator’s global workforce.
Around 300 positions are expected to be affected at Bet365’s Stoke-on-Trent headquarters, where the company employs approximately 5,500 people. A further 40 roles are understood to be impacted across its Malta and Gibraltar operations.
Affected employees have been informed, with the company launching a voluntary redundancy programme before considering compulsory redundancies.
Bet365 said it is facing “a highly competitive trading environment” alongside increased regulatory and tax-related costs, adding that the restructuring is intended to secure the company’s long-term future.
The privately owned operator said it would explore options to reduce the final number of redundancies and confirmed that affected employees are being supported throughout the process.
The job cuts come as gambling operators face significantly higher taxation in the UK.
The UK Remote Gaming Duty increased from 21 per cent to 40 per cent of gross gaming revenue in April 2026. A further increase is scheduled for April 2027, when Remote Betting Duty will rise from 15 per cent to 25 per cent, excluding bets on UK horse racing.
Bet365 operates one of the UK’s largest online sportsbooks alongside a substantial online casino business, leaving the operator exposed to both duty increases.
While the UK tax changes apply to gambling activity involving British customers, the inclusion of Malta and Gibraltar suggests that Bet365’s restructuring forms part of a wider review of its international cost base.
Around 40 positions across the two jurisdictions are expected to be affected.
The announcement follows several other cost-cutting measures across the UK gambling sector, as operators respond to higher taxation and increasing operating costs.
For Malta and Gibraltar, the cuts highlight the wider impact that changes in major regulated markets can have on international iGaming operations, even where the affected roles are outside the market driving the regulatory changes.
The voluntary redundancy process will take place before any compulsory redundancies are considered, with Bet365 stating that it wants to minimise the final number of job losses.
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