St Julians Malta
Craig Asling
Craig Asling/ LinkedIn

Malta-based innovative content provider ESA Gaming has appointed Craig Asling as its new head of games, as it sets out to boost its content portfolio, it announced on Wednesday.

The addition brings a breadth of industry experience to the role, joining from iSoftBet where he spent seven years, most recently in the role of studio lead and game producer.

Before his venture into the iGaming industry, Mr Asling occupied several positions in the video game sector.

In the role, he will be responsible for expanding ESA Gaming group’s portfolio of games, including existing brands and the rollout of a new collection of mobile slots.

After experiencing some initial success since the introduction of the games portfolio, the company will be hoping its appointment of Mr Asling will strengthen its portfolio at a time when the company is looking to continue executing its growth strategy across regulated markets.

Zorica Smallwood, director at ESA Gaming celebrated his appointment, saying: “We are thrilled to welcome Craig, an experienced and creative content producer with a passion for games to the ESA team.

“With his help and expertise, we will be able to inject more time and resources into further developing our product offering after what has been a successful period of growth for ESA Gaming.

“We have great plans for the future, and we look forward to introducing fresh and exciting content to players around the globe”.

On the part of the new head of games, Mr Asling said: “I’m very happy to join the dynamic and innovative team at ESA Gaming and to be part of their future evolution.

“ESA’s content brings something unique to the market and with a vision to expand the offering further, it’s an exciting time for me to join the company”.

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