EveryMatrix announces investment in gaming studio Jelly Entertainment

Jelly is EveryMatrix’s second investment into a promising gaming company after the tie-up with Swedish-listed LL Lucky Games AB in May of 2021.

Jelly, a U.K. company with a strong sector presence, will join the provider’s gaming aggregation platform, SlotMatrix, to build, manage and distribute their titles to a vast network of worldwide operators. Jelly will continue to supply its casino content to its existing distribution partners.

SlotMatrix is the largest collection of gaming content in the world, with a growing selection of exclusive content from its own RGS partners.

Ebbe Groes, CEO of EveryMatrix, says: “Investing in the gaming vertical is a strategic direction for EveryMatrix and I’m pleased to welcome Jelly to our SlotMatrix RGS partners programme. They already are live with several titles, and we’ve been impressed by the quality and creativity of their work. I see a long partnership ahead and this is why we picked them to continue our series of financial investments in the space.”

David Newstead, CEO of Jelly, comments: “I’m thrilled to have EveryMatrix as our partner; we’re now in a better position than ever to drive forward our studio expansion and product strategy.

“We share a common vision for entertainment in mobile gaming, and EveryMatrix’s plans for the U.S., their focus on engaging content and market-leading platform make them an ideal key distribution partner for Jelly to accelerate its product roadmap and grow our footprint in the US and European markets.”

Ashley Bloor, CEO of SlotMatrix RGS, adds: “We are incredibly excited to have Jelly on board as our latest RGS partner. The company is led by industry veterans who bring a wealth of experience in casino content development.

“This partnership will further emphasize the growth of SlotMatrix RGS, and we are looking forward to giving our operators more high-quality mobile-focused content in collaboration with Jelly.”