Lahcene Merzoug joins Xace as first member of new advisory board

Xace has formed its inaugural advisory board and appointed Lahcene Merzoug as its first member, marking a significant step in the company’s next phase of growth across the regulated iGaming sector.

The appointment, said the company, reflects Xace’s focus on building financial solutions designed specifically for regulated gaming businesses, with the operational understanding, technical infrastructure and responsive support needed to serve complex, multi-jurisdictional operators – a key factor in Mr Merzoug’s decision to join the advisory board and play an active role in shaping its next phase of growth.

“Many of the businesses I’m a shareholder in are actually clients of Xace, and I was, and still am, a huge fan of the product long before being asked to join the advisory board,” commented Mr Merzoug.

“In a market full of providers trying to force generic financial services onto gaming businesses, Xace stood out as having a roadmap that fits the enterprises I’m involved with and a proposition genuinely built around the realities of this industry.”

Xace is a global specialist provider of business accounts and financial solutions designed for regulated gaming and high-growth digital businesses, helping iGaming companies manage multi-currency needs, cross-border activity and complex group structures with greater speed and flexibility.

It has operations in London, Cyprus and Malta.

“The invitation to join the advisory board was an incredibly easy decision to make because I believe in where the brand is going and in the strength of what it offers operators today. Xace is solving real problems for the sector with the right blend of industry understanding, operational practicality and ambition. It’s exactly the kind of company that is shaking up the sector and proving there is a better way to serve it.”

Xace CEO Megan Easey said Mr Lahcene’s acceptance to join its advisory board is “a strong endorsement of our approach.”

“Xace was created for the gaming industry from day one, not adapted to it, and that really matters when operators need a partner that understands their structure, pace and the realities of operating across multiple jurisdictions.

“As we continue to grow, we’re focusing on making life easier for gaming businesses through strong infrastructure, practical integration capabilities and high-quality support. Bringing in experienced industry leaders like Lahcene is a vital part of that journey and aligns perfectly with the authority, voice, and character we’re delivering to the space.”

Xace’s first advisory board appointment is a multi-entrepreneur and investor deeply rooted in the iGaming industry.

He is on the cap table of operators and affiliate businesses and is also a co-owner of iGaming NEXT. Many know him best as Owner and Chairman of PressEnter Group, a leading casino operator based in Malta, and he will support Xace as it sharpens its strategic priorities and expands its presence in key gaming markets.

Xace expects to announce further advisory board appointments in due course as it continues to invest in senior expertise to support its next stage of growth.