Gaming Innovation Group extends GiG Comply deal with bet365

Gaming Innovation Group (GiG) on Thursday (today) announced the extension of its partnership with bet365, for its automated affiliate marketing compliance tool GiG Comply.

As one a leading global online sports betting company, the bet365 group employs over 7,000 people and has 90 million customers worldwide. Having such a significant presence in a wide range of complex markets serves a variety of regulatory challenges for the organisation, placing an emphasis on the need to effectively adapt to the ever-changing environments in multiple jurisdictions.

GiG Comply is an automated marketing compliance solution that scans web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.

It is touted as being a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant.

GiG’s iGaming affiliate business, GiG Media, is one of the leading global affiliate marketing operators in the iGaming space, helping partners generate qualified traffic through multiple channels, including SEM/PPC and social media. The group has enjoyed significant growth over the last few years, highlighted by the recent announcement of a strategic partnership with News Corp in the UK and Ireland, a group which serves millions of online readers through its premium media websites The Sun and talkSPORT, and have completed the integration of AskGamblers, following a series of acquisitions from Catena Media late last year.

Jonas Warrer, CMO at GiG Media, said: “Extending our partnership with bet365, one of the leading names in the industry, is a worthwhile indication of the confidence it provides our partners in the affiliate market and the strength of the team we have in GiG Media.”

A bet365 spokesperson, said: “We look forward to continuing our partnership with GiG Comply. Their automated compliance solution is a valuable tool in helping to maintain a compliant affiliate program globally.”