Gentoo Media waddles into new penguin-themed home: iGaming affiliate brand opens Malta HQ

Gentoo Media, an iGaming affiliate marketing brand, has officially opened its new corporate office at Quad Central. The move signifies the company’s ongoing expansion within the Maltese market.

The opening was marked by an event attended by Malta’s Economy Minister, Silvio Schembri, who formally inaugurated the premises. In a statement, Mr Schembri connected the opening to the government’s broader economic goals.

“I inaugurated the new headquarters of Gentoo Media at Quad Towers, a company operating in the field of digital marketing, currently employing 70 people in Malta,” Mr Schembri stated.

“This is how we continue driving the transformation of our economy, as envisioned in Malta Vision 2050.”

According to the company, the new space is Emma-Elizabeth Byrne Director of Publishing at Gentoo Media, commented on the relocation.

“Gentoo Media has a new office in Malta, located at Quad Central. It has been a long journey to get here, and we’re grateful to our office management and corporate teams,” she said. “The design blends together Maltese heritage, modern design, and our own penguin flair. Our teams are excited to be working in a new space that reflects who we are as a company.”

The establishment of a larger headquarters in Mrieħel, a key business district, points to the continued presence of iGaming affiliate companies within Malta’s ecosystem.

Gentoo Media manages a network of over 150 websites, directing traffic to licensed online casinos and sports betting operators, including AskGamblers.com and Casinotopsonline.com and World Sports Network (wSN.com). The company focuses on lead generation, content marketing, and compliance monitoring in regulated gambling markets.

Formerly known as GiG Media, the company was part of Gaming Innovation Group (GiG) until September 2024, when it became an independent entity.