Light & Wonder increases custom content capabilities through acquisition of Playzido

Light & Wonder (L&W) has announced a new deal to increase the scope of its iGaming content capabilities via the acquisition of Playzido, a dynamic content creation platform provider and game supplier.

The firm believes that Playzido’s proprietary Remote Gaming Server (RGS) platform is one of the best in the iGaming industry for rapid custom game development.

The open and agile platform is expected to accelerate the pace at which L&W can partner with game studios and operators across the globe to co-create new and exclusive content for players.

Plazyido’s platform will accelerate the L&W partnership strategy that has already been instrumental in the creation of content for studios like Lightning Box, who was also recently acquired by L&W.

This acquisition will provide a faster route to market for creative studios who do not own their own development platform, who can now utilize Playzido’s advanced technology to rapidly develop exciting and engaging content and take advantage of L&W’s industry-leading and regulatory-ready OpenGaming™ aggregation platform to distribute more games than ever before across L&W’s operator network.

For operators, this will not only provide new and exciting content, but also facilitates their growing demand to develop and launch unique content.

This marks another step towards Light & Wonder’s vision of becoming the leading cross-platform global game company.

Launched in 2018 by former Paddy Power and Betfair alumni, Stuart Banks, Playzido has developed a strong footing in European markets, and now, with Light & Wonder, is primed to scale further in these markets and to break into North American markets.

Playzido’s flexible technology is purpose-built for creative independent studios by supporting every game type and incorporating elements including multiplayer games and jackpots.

Dylan Slaney, CEO at Light & Wonder, iGaming said: “The Playzido deal is a perfect example of an acquisition that dovetails with our global strategy, demonstrating yet again our commitment to make targeted value-enhancing investments designed to advance our cross-platform content capabilities.

“Playzido’s platform is one of the best in the industry and we are delighted to be able to harness that technology to help studios and operators globally to develop and distribute game content that will continue to resonate with players. Light & Wonder is the go-to partner for game development and distribution globally, delivering the perfect combination of technology, network, and services.”

Stuart Banks at Playzido added: “This deal is testament to the drive and dedication of our team, who have been committed to building a fantastic games platform that allows independent studios and operators to bring their creativity and innovation to the global gaming market.

“It is the perfect moment to become part of the Light & Wonder family, with the distribution power of OpenGaming, and their regulatory expertise, we can look to accelerate quickly by bringing on board more studios than ever before. The synergies behind the acquisition are clear and we will now turn our attention to extending our reach across markets across the world.”

The latest deal by Light & Wonder follows recent high-profile iGaming acquisitions of slot developer Lightning Box, premium live casino provider Authentic Gaming and leading European slot developer ELK Studios.