LiveSpins appoints Yana Tsyganova as COO

LiveSpins has announced its appointment of "industry heavyweight," Lana Ysyganova to its senior management team, as the new chief operating officer.

In this role, she will be responsible for overseeing the day-to-day operations of the socially engaged casino games provider, and with ensuring that players, operators, streamers and game studios receive the "best possible experience" on the site.

Ms Tsyganova celebrated her appointment, saying: "Livespins will revolutionise the online gambling space by bringing shared socially-charged experiences to the market for the first time and I am honoured to be given the opportunity to be a part of what will undoubtedly be one of the industry's success stories.

“I truly believe that Livespins will become a completely new category of gaming in the online casino space and that the simplicity of the bet-behind mechanic combined with the unrivalled levels of engagement offered by live streaming will drive significant value for players, studios and operators.”

Livespins' proprietary platform allows multiple players to view their favourite streamer and bet behind their play, effectively creating a group bet and a shared betting experience on the same spin. Each player is free to choose the bet amount and number of spins they prefer.

Adding a further degree of user engagement is the ability to chat with the group and add reactions as the streamer spins the reels and the anticipation builds.

Ms Tsyganova was welcomed by Robin Reed, the company's co-founder, who said: "We are thrilled to welcome Yana to the executive team of Livespins. She is bringing with her a wealth of knowledge from senior roles at the likes of Betsson, Entain and High 5 Games."