Louis Gonzalez appointed Jada Gaming head of sales & commercial

Jada Gaming, the data and analytics AI specialist, is stepping up its expansive growth strategy with the appointment of Louis Gonzalez as its head of sales & commercial.

Mr Gonzalez will be based in Marbella and focused on leading the company’s sales, business development, and marketing activities. 

Jada’s strength in real-time marketing, churn prediction, hyper-personalisation and AI-powered segmentation has quickly built the business into an AI force within iGaming.

The new appointee celebrated his appointment, commenting: “I am very pleased for the opportunity to join Jada Gaming as the business goes from strength-to-strength.

“I’ll be able to help operations increase turnover and optimise marketing costs. Highly accurate reporting and analytics will also play a key part in the role too.”

Jada Gaming most recently announced a partnership with FinnPlay to add to its burgeoning portfolio of partners that already includes Betmotion and LVBet. 

Alberto Alfieri, Jada Gaming Co-Founder, followed: “Louis’ impressive iGaming experience will be an invaluable addition to the business as we build on our initial momentum.

“Jada has an extremely healthy commercial pipeline and Louis will play an integral part in delivering on our ambitious growth goals.”