Strive Gaming has confirmed its appointment of Max Meltzer as CEO, to lead the newly-formed company in its drive to become the "number one iGaming platform provider in North America".
His appointment was first announced in May when the company was founded by Damian Xuereb, the former vice president of global sales at Malta-based sports-betting giant Kambi.
The former colleagues take the leading positions at the new company, with Mr Xuereb acting as president and CCO.
He spent five years at Kambi, where he was responsible for developing and delivering a market entry strategy in the US as the market was opened up.
In comments to CasinoBeats addressing his appointment, Mr Meltzer said he was "energised by the opportunity to work alongside the incredible talent that makes up the Strive Gaming team, which spans the US, Canada and Europe."
"Strive to be the best is an internal company motto. As CEO of Strive Gaming I want to give back to an industry that has given me so much – this includes creating a company and a work culture that supports diversity, health and people's personal responsibilities", he added.
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