Neil Brookes appointed as Head of Product at LuckyStreak

Lucky Streak, the Riga-based live games provider that obtained an MGA license last year, has appointed Neil Brookes as Head of Product.

Mr Brookes brings over two decades of industry experience to LuckyStreak, with a proven track record across sports betting and online gaming product development.

Most recently, he spent 11 years at Inspired Entertainment, a gaming technology company, where he managed virtual sports products and served as Head of Product for seven years. His role spanned game strategy, design, marketing, and performance analytics.

Earlier in his career, Mr Brookes spent six years at SkyBet, where he worked as a trader, odds compiler and sports desk manager, and prior to that, was part of the trading team at Betfred.

He began his career managing betting shops for Paul Dean Bookmakers, gaining valuable front-line experience in customer engagement and operations.

In his new role at LuckyStreak, Mr Brookes will define and execute the company’s product roadmap in line with its vision and strategic goals.

He will lead cross-functional collaboration to ensure that every new product, feature, and enhancement delivers value to players and partners alike.

This latest addition to LuckyStreak’s stellar team demonstrates its commitment to remaining a world-class live dealer games supplier, with compelling and innovative content.

Ady Totah, Co-Founder and CEO at LuckyStreak, said: "It's always great news for LuckyStreak to bring senior talent and experience into the business. For a long time, we’ve been building great tech – but now, with Neil, we’ve found the right person to bring a true product mindset to match it.”

He continued: “His experience across regulated markets, and his ability to align vision with execution, will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us.”

Reacting to his new role, Mr Brookes commented: "Right from the first interactions I had with the team at LuckyStreak, it was clear that it was something I wanted to be part of. The mindset and ambition to build on what is already a successful business, to further innovate and entertain with a forward-thinking, people-centric approach really clicks with me and feels like the perfect fit.”

“I’m looking forward to the new challenge and to see what we can make happen,” he concluded.