Per Widerström has officially began his new role as chief executive at online gambling giant 888.

He was first appointed to the role last July, and takes over from Lord Jonathan Mendelsohn, who now returns to his non-executive role.

Mr Widerström has extensive experience leading a major gambling operator, having held the position of CEO of Fortuna Entertainment Group’s Central and Eastern business. He stepped down in 2022.

His professional history within executive roles for a number of operators spans 17 years, including well-known brands Bwin.party and Gala Coral Interactive.

“Today, a thrilling new chapter unfolds for me as I am relocating to London and taking on the role as CEO of 888,” Mr Widerström wrote on LinkedIn.

“The honour is immense to lead such an iconic company, synonymous with legendary brands like 888, William Hill, and Mr Green. I am very enthusiastic to have the opportunity to unite with the extraordinary people at 888, ready to navigate the exciting journey ahead of us.

“The road ahead at 888 is charged with excitement and will require my complete dedication. This pivotal moment has led me to step away from my eight NED roles.

“I extend a massive thanks to the incredible individuals I have collaborated with over the years at Nordnet, Turbotic, Sambla Group, Qred, Bokadirekt, Casumo, Bilthouse, and Catena Media. My gratitude also goes to Nordic Capital and Sprints Capital for their unwavering trust and support.

“Here’s to keeping the channels of communication open and a fantastic week ahead for everyone.”

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