Pragmatic Play launches new sportsbook vertical

Pragmatic Play, a leading content provider to the iGaming industry, has further broadened its offering with the launch of its brand-new Sportsbook. 

Powered by a team of industry executives with years of experience at major B2C operators, the managed sportsbook proposition will cover all elements of the process from event creation all the way through to bet settlement.

Available through a single API, the customisable, versatile platform offers a comprehensive list of competitions, markets and events, as well as access to exclusive official data from major events such as the EPL, ATP Tour, NBA, NFL and more. 

In addition, a templated UI will allow for a modifiable user experience, while the product can be localised to meet the needs of targeted audience through CMS-driven curated content and a translation service into various languages.

The solution becomes the fifth vertical offered by the supplier, following slots, Live Casino, Bingo and Virtual Sports, as it continues progressing towards its goal of being the market-leading one stop shop for all iGaming operators. 

Yossi Barzely, chief business development officer at Pragmatic Play, said: “The launch of our Sportsbook marks an incredibly proud moment for Pragmatic Play.

“We are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights.”

Gareth Crook, VP of Sportsbook at Pragmatic Play, said: “Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector. The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product.

“We have an experienced and market-oriented team driving us forward and we’ve already had significant interest expressed in our Sportsbook from multiple markets. We cannot wait to bring great betting experiences to players around the world!” 

Pragmatic Play currently produces up to six new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.