Europe

Push Gaming grows UK presence in latest deal with Sky Betting and Gaming

The agreement will see Push Gaming simultaneously have access to a number of brands within the Sky portfolio including Sky Vegas, Sky Bingo and Sky Casino

by Helena Grech

6 June 2022

Malta-based b2b gaming supplier Push Gaming has grown its position in the regulated UK market in a significant new partnership with leading operator Sky Betting and Gaming.

Push Gaming’s innovative titles will be integrated from 26th May with games such as the ever-popular Razor Shark, Jammin’ Jars and Wild Swarm becoming available – all player favourites and industry staples since release.

The agreement will see Push Gaming simultaneously have access to a number of brands within the Sky portfolio including Sky Vegas, Sky Bingo and Sky Casino, which together represent the biggest sports betting content website in the UK.

The commercial partnership will allow the studio’s player-first portfolio of titles to further grow its player base and profile in the largest iGaming market in Europe. The latest in a series of similar deals in an increasing number of regulated territories for Push Gaming sees it maintain its growth momentum in both new and established regions.

Commenting on the partnership, Fiona Hickey, head of sales at Push Gaming said: “We are excited to be partnering with Sky, an agreement that will enhance our presence further in the UK and will allow even more players to gain access to our award-winning slot titles.

“Sky Betting and Gaming holds top-tier status in a key market that will aid in our expansion both locally and across Europe as we continue our global growth strategy.”

Philippa Ayres, head of hontent at Sky Betting and Gaming, added: “Being a leading operator within one of the biggest iGaming markets means our players have an expectation of quality games that come from a wide portfolio of releases, so adding Push Gaming’s innovative and player-first titles to our offering will deliver exactly that.

“We are incredibly happy to be working with Push Gaming and look forward to seeing how our players receive its content.”

Established as one of the industry’s most entertaining suppliers, Push Gaming is live across the majority of Europe’s key regulated markets with the likes of LeoVegas, Entain, 32red, 888, Casumo, Betsson, Svenska Spel and PaddyPowerBetfair.

Written by

Helena Grech

Helena is an avid follower of current affairs, leading her to take an interest in economics, politics and the environment. She is quite content to spend time in nature, and is often found having noisy debates with friends.