SOFTSWISS announces rebranding to reflect brand’s position and vision

SOFTSWISS has announced a rebranding, to better reflect the brand's "current position on the market", as well as its "vision to be the leading global iGaming software provider", marking another chapter in the SOFTSWISS brand evolution.

The company explains that the creation of its SOFTSWISS brand identity was based on the values and experience it acquired during a decade in the market.

The updated brand logo is "fresher" and has a "more contemporary look", it says, "correlating with the brand expansion and evolution over the years".

As part of the rebrand, the logo text will now be spelt in caps, as will the brand name appearing in the company's official press releases and marketing materials.

The new look and feel aims to adhere to the brand values and positioning as an "innovative market leader striving to deliver the most secure and reliable solutions to its clients".

Addressing the rebranding, Ivan Montik, SOFTSWISS Founder reminisced: "Looking back, it's astonishing to realise how much we've grown. We started over 10 years ago with a very small team, which has now become the size of a small village!

"The SOFTSWISS brand-new look will reflect our constant desire for innovation and development every step of the way. Through the new visual pattern and overall unified image, we will be able to communicate the brand position much clearer to our current and potential clients".

Explaining the brand image development process, SOFTWISS states that it incorporated its most important messages from the past and combined them with the secret of the brand's success – its team.

Launched in 2009, SOFTSWISS grew from a small software development startup of just several employees to a leading international iGaming brand that now employs more than 700 "top-quality experts", with offices in Belarus, Malta and Poland. 

The business has since expanded its product portfolio to include not just an Online Casino Platform, but also a Sportsbook Platform, Game Aggregator, Crypto Casino Solution, Affilka (Affiliate Management Platform) and Managed Services. 

The rebranding takes effect as from 1st July.