Supplier of innovative iGaming and sports betting automated marketing technology BETEGY will boost the US team with the appointment of Phil McIntyre as Executive Vice President US Sales.
Prior to his appointment at BETEGY, Phil McIntyre held executive positions as a Senior Vice President at Nexstar Digital and Business Development Consultant at SmithGeiger. He was CEO of the Brand Gallery in New York for 12 years. Mr McIntyre has managed campaigns for premium brands in media and sports entertainment for CBS, Univision, Sony Entertainment, CNN and Bloomberg.
Mr McIntyre has managed campaigns for premium brands in media and sports entertainment for CBS, Univision, Sony Entertainment, CNN and Bloomberg.
Alex Kornilov, CEO at BETEGY said that he is thrilled to have Mr McIntyre as part of the senior team and added that his experience will help “the largest global brands capitalise” with the use of BETEGY’s technology.
BETEGY is an automated content generation system that produces digital and broadcasting graphics as well as animations, banners, landing pages, widgets, and texts. The system provides betting operators and media companies with analytics and by generating high-quality, personalized content using machine learning algorithms. BETEGY’S clients include major organizations in sports, gaming, television and digital media.
Content will be delivered via a direct integration
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