Slots stock

UK iGaming operators look set to face a crackdown on features playing into players’ superstitions, The Guardian has reported, after the country’s advertising regulator launched an investigation into one company’s claim that certain games were ‘hot’ or ‘cold’.

The newspaper reports that the Advertising Standards Authority (ASA) is expected to uphold a legal complaint filed against Malta-based Skill On Net’s PlayOJO, which launched a feature last year allowing players to switch between ‘hot’ (the most profitable), and ‘cold’ (the least profitable) games.

The operator suggested that players could try either the ‘hot’ games to see if their high payouts continued, or ‘cold’ games, to see if they could buck the trend.

This plays on the so-called gambler’s fallacy, which refers to the incorrect belief that if an event happens more frequently than normal in the past, it is less likely to happen in the future.

The Guardian cites the ASA’s draft ruling against PlayOJO, and claims that it could set a precedent across the wider gambling industry, with other operators forced to reconsider the feature.

However, it is worth noting that the ASA took particular issue with the exact ways the feature was marketed. In particular, it cited a claim in the advertising that players could “choose your destiny.”

The feature was introduced by SkillOnNet and PlayOJO in September 2021, claiming it is designed to enhance the gambling experience as it would allow punters to sign in and take note of games on winning and losing streaks, thus allowing them to decide which titles to wager on based on data collected.

These games were denoted by a flaming red icon on particular games or a corresponding blue icon.

Continue Reading

Altenar announces Kero Gaming partnership to bolster micro-betting offering

11 June 2024
by iGamingCapital.mt

Altenar becomes first sportsbook software provider to adopt supplier’s micro-betting technology

GiG signs new partner for next-gen Sportsbook

10 June 2024
by iGamingCapital.mt

The full signed agreement will see GiG’s sportsbook SportX and platform CoreX launch into strategically targeted multi-jurisdiction European markets

Playson announces first Gibraltar-licensed operator partnership with BoyleSports deal

6 June 2024
by iGamingCapital.mt

The partnership with BoyleSports marks Playson’s first commercial tie-up since it was granted a B2B license by the Gibraltar Licensing Authority

ESA Gaming grows European footprint with Fortuna Entertainment Group

5 June 2024
by iGamingCapital.mt

The deal with Fortuna marks the latest expansion in regulated European markets for ESA Gaming

See more