Slots stock

UK iGaming operators look set to face a crackdown on features playing into players’ superstitions, The Guardian has reported, after the country’s advertising regulator launched an investigation into one company’s claim that certain games were ‘hot’ or ‘cold’.

The newspaper reports that the Advertising Standards Authority (ASA) is expected to uphold a legal complaint filed against Malta-based Skill On Net’s PlayOJO, which launched a feature last year allowing players to switch between ‘hot’ (the most profitable), and ‘cold’ (the least profitable) games.

The operator suggested that players could try either the ‘hot’ games to see if their high payouts continued, or ‘cold’ games, to see if they could buck the trend.

This plays on the so-called gambler’s fallacy, which refers to the incorrect belief that if an event happens more frequently than normal in the past, it is less likely to happen in the future.

The Guardian cites the ASA’s draft ruling against PlayOJO, and claims that it could set a precedent across the wider gambling industry, with other operators forced to reconsider the feature.

However, it is worth noting that the ASA took particular issue with the exact ways the feature was marketed. In particular, it cited a claim in the advertising that players could “choose your destiny.”

The feature was introduced by SkillOnNet and PlayOJO in September 2021, claiming it is designed to enhance the gambling experience as it would allow punters to sign in and take note of games on winning and losing streaks, thus allowing them to decide which titles to wager on based on data collected.

These games were denoted by a flaming red icon on particular games or a corresponding blue icon.

Continue Reading

MGA and UKGC strengthen regulatory ties through MoU

25 October 2024
by iGamingCapital.mt

The agreement focuses on enhancing the exchange of information and intelligence between the two regulators

Catena Media announces ‘rightsizing’ of content marketing teams

23 October 2024
by Robert Fenech

Supporting the 29 individuals laid off is ‘a priority’, said the company

Malta’s Digital Nomad Visa: Combining work and a better life in the Mediterranean

16 October 2024
by Edward Bonello

Malta praised for its compelling mix of favourable policies, high living standards, and advanced technological infrastructure, in recent positive review

Relax Gaming appoints Enrico Bradamante chief growth officer

14 October 2024
by Helena Grech

His career has seen him serve as managing director at NetEnt and chief commercial officer at Aristocrat Interactive (formerly Pariplay)

See more