England vs Scotland football EURO

The commencement of the EURO 2020 tournament has had a dramatic effect on sports betting in the UK, with bets erupting as it kicked off, according to Worldplay, one of the iGaming sector’s most widely used online payment processing providers.

The competition, delayed by a year, has so far seen bettors and football fans in the UK up their stakes in the competition.

Ian Kay, VP of Gaming and Trading for EMEA at Worldpay, said: “The Euros are always a popular sporting event for betting activities in the UK, and that trend looks set to continue this year”.

“Our analysis shows a surge in the volume of bets made ahead of the opening match of this year’s tournament”, he added.

According to data, and perhaps predictably, games involving the British teams were especially popular with bettors in the country, and betting peaked just prior to England’s first game in the competition, against Croatia.

Online operators took 38 payments every second during the game, and Mr Kay suggested they would need to be prepared for an increase in betting for evening kickoffs.

Worldpay analysis also reiterated that operators should make investments in smooth customer experiences for online betting since football fans will be placing multiple bets across the summer.

“Operators need to understand the payments journey is the differentiator to providing the best user experience, and this can be done without compromising on security”, Mr Kay added.

Featured Image:

England and Scotland’s national teams last met in the qualifying round of the 2018 World Cup

Continue Reading

Pariplay adds Dirk Camilleri as VP of product as it continues executive hiring spree

27 March 2023
by iGamingCapital.mt

Dirk will be responsible for continuing with the delivery of Pariplay’s aggregation platform rollout in key regulated markets worldwide

Push Gaming debuts in Italy

24 March 2023
by iGamingCapital.mt

Content will be delivered via a direct integration

Brazilian esports organisation FURIA announces new base in Malta

21 March 2023
by Helena Grech

Furia’s new Mediterranean home is expected to be fully functional by summer

Pariplay expands into Ontario through Caesers Sportsbook & Casino partnership

21 March 2023
by iGamingCapital.mt

Wizard Games content first to go live in Canadian province via Fusion platform

See more