Videoslots Group to launch Mr Vegas brand in the United States

Malta-headquartered Videoslots Group is set to enter the United States for the first time after agreeing to a market access deal with Caesars Entertainment.

The casino operator will launch its popular Mr Vegas brand in the state of Pennsylvania in 2023 using its proprietary platform and the Caesars licence.

The joint venture then expects to roll out its proposition across the country as more and more states regulate casino product offerings.

Videoslots CEO, Alexander Stevendahl said the move is an exciting opportunity for the Videoslots Group to connect with US players for the first time in the growing market.

He added: “We are excited to start executing our plans in the US, which has huge growth potential, starting with the great state of Pennsylvania. Thanks to a distinctive name like Mr Vegas and an innovative product, I am confident it will become one of the casinos of choice for players. 

‘’This is a significant milestone in our strategy, having enjoyed significant success with our product in a host of markets, including Sweden, UK, and Denmark. We are now aiming for something similar in the US as we move towards our goal of becoming the world's leading casino operator.”