When you’re at the helm of a business you’re passionate about, it’s easy to get attached to the products you’ve invested time and energy to create, even when they’re not performing as they should. However, despite the difficulty, viewing things from a non-emotional lens is often necessary for success.
Tomas Bäckman, CEO at Hero Gaming, touches on the importance of this in a recent interview with EGaming Review.
Since taking the reins in 2018, the CEO has steered the company, which has offices in Malta and Sweden, through the trials of COVID-19. At the outset of the pandemic, Mr Bäckman says that its online casino focus, led by flagship brand Boom Casino, helped cushion some of the financial impact felt by its sportsbook-first rivals.
Still, despite the fact that Boom Casino’s growth was actually helped by COVID-19 lockdowns, the CEO tells EGaming Review that its success was mainly down to the core strength of the product itself, emphasising, “I’ve been in the gaming industry for 10 years now and I don’t think I can recall such a strong development for any brand that I’ve seen, so that’s obviously impressive.”
As for products that don’t deliver as well, the CEO reveals “a growing cutthroat attitude” which includes not shying away from axing what doesn’t work. “If a product doesn’t perform over time, we close it down. You can’t get emotional with regards to your products and must be ready to kill your darlings,” he maintains.
And with the Nordic operator’s growing success, it certainly appears to make business sense.
From cultural city breaks to corporate events and luxury travel, The Embassy Valletta Hotel places guests right in the middle of all the city has to offer
Signing data-sharing agreements with Sports’ Governing Bodies is an essential part of the work conducted by the MGA
In this series, iGaming Capital features frank one-on-one interviews with top guns in Malta taking stock of current realities and future goals
Following three years of intense works, Sean Cassar, founder and lead designer of Design Hub Studio, can proudly add the completion of Bally’s Interactive’s offices as another feather in his team’s cap