Allan Auning-Hansen

CEGO, the operator of popular Danish and Swedish online casino brands Lyckost and Spilnu, has named Allan Auning-Hansen as its new CEO.

He joins the company from his position as CFO at an international food and beverage company, Joe and the Juice, and has held senior management roles at prominent international firms such as Danske Spil, Qvartz Consulting, and Deloitte.

He was also a board member of CEGO, till his appointment as CEO.

In the new role, Mr Auning-Hansen will be responsible for continuing the early progress by the operator’s founders, who are expected to continue playing an active role in the business.

He will also be aiming at an international expansion, taking the company’s brands beyond the Danish and Swedish markets where they currently operate.

As part of this, the CEO will be leading the company’s push into the UK gambling market, after it recently secured a licence from the Great Britain Gambling Commission (GBGC).

Commenting on his appointment, Mr Auning-Hansen said: “I am delighted to have been appointed CEO of this incredible organisation and to be taking a more hands-on role. The world is very much our playing field so long as we continue to focus on regulated markets, which is at the heart of our expansion plan.

“We have access to a large amount of data which we use to fine-tune our offering for each market we enter, taking a country-by-country approach. This means we can deliver a localised product into each market, not only meeting but exceeding player expectations and this has been a key factor in our success to data.

“As CEO, I look forward to taking this to the next level”, he concluded.

His appointment was welcomed by the company’s chairman, Jesper Karbrink, who said: “In Allan we have a CEO with a proven track record of driving growth across a wide range of companies and in various sectors.

“He has played a part in our story to date in the capacity of board member, but now he has the opportunity to have greater influence over the business as we continue to expand.

“I look forward to working with Allan as we launch into additional regulated markets around the world”.

Featured Image:

CEGO/ LinkedIn

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