Aspire Global’s Pariplay agrees distribution deal with Pragmatic Solutions

Aspire Global's Pariplay Ltd, a leading aggregator and content provider, has signed an agreement with Pragmatic Solutions to deliver its proprietary games portfolio and fusion content via the supplier's platform.

Following a successful integration, the provider's content is now available on Pragmatic Solution's "extensive" operator network.

The deal covers over 12,000 games from over 100 third-party suppliers, as well as Pariplay's own library of 120+ slots.

Additionally, Pragmatic Solutions' partners will have access to Pariplay's engagement tools which it says have been proven to increase retention and engagement levels.

Commenting on the deal, Andrew Maclean, VP of sales at Pariplay said: "We continue to implement our growth strategy in regulated markets and this deal with Pragmatic Solutions will see our content reach new audiences across a number of jurisdictions.

"Our Fusion offering provides a unified single approach to content distribution, focusing on delivering greater efficiency and exceptional ROI for operators."

On the part of Pragmatic Solutions, CEO Ashley Lang added: "Pariplay's content portfolio is one of the most substantial in the industry and coupled with their engagement tools, we have significantly boosted our platform offering to the benefit of our operator partners."

The partnership is only the latest in a string of deals that will see Pariplay expand its reach in regulated markets across the world.

Pragmatic Solutions aims to offer a scalable, flexible, modular, and robust iGaming platform for operators who wish to have full control over their online gaming brand while effectively managing risk, ensuring regulatory compliance, and enjoying flexibility in how they structure and manage their promotions and player-experiences.