Malta-based iGaming operator Betpoint Group has appointed Lahcene Merzoug, former ComeOn Group Chief, as its CEO, the company announced on Tuesday.
Mr Merzoug, an industry veteran with over 20 years of experience in the iGaming industry, brings skills gained in senior roles in marketing and business development at Evoke Gaming, Bonnier Gaming AB and Redbet.com.
Welcoming him to the company on social media, Betpoint Group said: “Bringing a wealth of industry experience, [Mr Merzoug] will be responsible for overseeing our ambitious expansion plans into new markets”.
Mr Merzoug also celebrated the appointment on social media, hailing “time for a new adventure”.
The superaffiliate company is aiming to pursue annual savings of ‘at least’ €5 million in operational and capital expenditures
His impressive experience includes roles at Paddy Power/Betfair, Matchbook Betting Exchange, and SB Tech/DraftKings
Circus is certified by Dutch gaming regulator de Kansspelautoriteit (KSA) and Belgium’s Gaming Commission
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters