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Betsson signs sponsorship with CONMEBOL Copa América 2021

From the deal, Betsson will benefit from branding rights, perimeter board signage and video boards in the stadium, amongst others

by Solomon Cefai

2 June 2021

Betsson has announced its signing of an agreement with the South American Football Confederation, CONMEBOL, to become the official regional sponsor of the Copa América 2021.

It is the latest stage in the company's expansion in Latin America, which during 2020-2021 saw it complete expansions into Brazil, Colombia, Argentina, and Mexico, as well as the completion of "strong sponsorships" in Peru aimed at strengthening its flagship brand in the country.

Jesper Svensson, CEO of Betsson Operations explained: "At Betsson, we are passionate about sport, especially football and what better way to show this passion than by being part of the oldest national team football championship in the world".

"The sponsoring of CONMEBOL Copa América 2021, is a further commitment towards our ambitions for the region. We will be part of the entire journey to keep fans engaged with compelling, authentic experiences", he added.

Under the agreement, Betsson says it will access a "wide range of benefits and exposure opportunities", including branding rights, perimeter board signage and video boards in the stadium, as well as press backdrops, and banners on the official website and mobile app.

The company will be the exclusive sponsor of the "Match Line Up" for all 28 matches as well as the exclusive sponsor of the much anticipated "Player of the Week" polls on CONMEBOL Copa America's official social media channels.

It will also be able to use some of the Copa America branding assets for its Colombian brand, Colbet, when the Colombian team is playing.

On the part of CONMEBOL, Commercial Director Juan Emilio Roa emphasised the importance of the partnership in bringing South American football fans amazing experiences, saying "we see this partnership as a milestone in CONMEBOL Copa America history".

"It connects football lovers through the sports passion and cheerful experiences with their national teams' performance in the world's most traditional national teams competition".

The CONMEBOL Copa América 2021 is the 47th edition of the "oldest national team tournament in the world".

It will have 10 participating countries: Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuala.

Solomon Cefai

Solomon has an interest in financial markets and innovative business practices. He also loves literature and music. As such, you might find him on the seafront with a cold Kinnie, his trusty headphones, and a good book.