Copa America

Betsson has announced its signing of an agreement with the South American Football Confederation, CONMEBOL, to become the official regional sponsor of the Copa América 2021.

It is the latest stage in the company’s expansion in Latin America, which during 2020-2021 saw it complete expansions into Brazil, Colombia, Argentina, and Mexico, as well as the completion of “strong sponsorships” in Peru aimed at strengthening its flagship brand in the country.

Jesper Svensson, CEO of Betsson Operations explained: “At Betsson, we are passionate about sport, especially football and what better way to show this passion than by being part of the oldest national team football championship in the world”.

“The sponsoring of CONMEBOL Copa América 2021, is a further commitment towards our ambitions for the region. We will be part of the entire journey to keep fans engaged with compelling, authentic experiences”, he added.

Under the agreement, Betsson says it will access a “wide range of benefits and exposure opportunities”, including branding rights, perimeter board signage and video boards in the stadium, as well as press backdrops, and banners on the official website and mobile app.

The company will be the exclusive sponsor of the “Match Line Up” for all 28 matches as well as the exclusive sponsor of the much anticipated “Player of the Week” polls on CONMEBOL Copa America’s official social media channels.

It will also be able to use some of the Copa America branding assets for its Colombian brand, Colbet, when the Colombian team is playing.

On the part of CONMEBOL, Commercial Director Juan Emilio Roa emphasised the importance of the partnership in bringing South American football fans amazing experiences, saying “we see this partnership as a milestone in CONMEBOL Copa America history”.

“It connects football lovers through the sports passion and cheerful experiences with their national teams’ performance in the world’s most traditional national teams competition”.

The CONMEBOL Copa América 2021 is the 47th edition of the “oldest national team tournament in the world”.

It will have 10 participating countries: Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuala.

Continue Reading

An unparalleled ecosystem for digital nomads

12 July 2024
by Ramona Depares

The Nomad Residence Permit offers non-EU employees a chance to experience Malta’s unique lifestyle, as an ideal remote work destination

England victory set to cost bookies tens of millions

11 July 2024
by iGamingCapital.mt

Industry set for record turnover as final set to be most bet on game of the season

Data reveals gamer’s favorite classic plays

9 July 2024
by iGamingCapital.mt

Call of Duty: Modern Warfare 2 is the number one retro title that gamers are looking to replay

Xpoint appoints Ron Braunfeld as chief revenue officer

8 July 2024
by Helena Grech

He joins Xpoint with a wealth of experience in business development, sales, and strategic partnerships within the technology and venture capital sectors

See more