Bragg Gaming Group on Wednesday announced that it has entered into an expansive iGaming content development partnership with Bally’s Interactive, the digital arm of Bally’s Corporation. Pursuant to the agreement, Bally’s Interactive online brands such as Virgin Casino, JackpotJoy and Vera&John, will launch content from Bragg’s proprietary slots studios, including Atomic Slot Lab and Indigo Magic, as well as from a range of exclusive proprietary and third-party titles from Bragg’s existing and future portfolio.

In addition, Bragg will distribute titles on an exclusive basis via the Company’s Remote Game Server (RGS) from a select number of Bally’s Interactive’s third-party partner studios marking a new and exclusive distribution channel for iGaming content from certain developers including Gaming Arts and King Show Games.

The arrangement significantly increases the diversity of the content Bragg features in key regulated markets such as the UK and in the US and with an option for more studios to be added to the partnership.

Yaniv Sherman, chief executive officer of Bragg Gaming Group, said: “Bally’s Interactive, and before that Gamesys, has a well-earned reputation for recognizing quality game development studios that offer content differentiation that attracts players, a key driver of player engagement across globally regulated iGaming markets.

“By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.

“In addition, with this partnership we are significantly growing our portfolio of high-quality, exclusive third-party titles which we expect will further strengthen our profile in key regulated markets.

“We look forward to working closely with the Bally’s Interactive team to establish market and brand-specific game launch roadmaps that will bring more players the content they favor.”

Robeson Reeves, president of interactive at Bally’s Corporation, said: “Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders.

“Both Bally’s Interactive and Bragg have enjoyed strong growth in recent months and share similar ideals in terms of providing high-caliber entertainment with care, making this an alliance we’re very confident will lead to great mutual success.”

Continue Reading

Push Gaming expands in Mexico with Winpot.mx

17 June 2024
by iGamingCapital.mt

Ten of the studio’s hit games are now live in the region following the content launch

Genius Sports and IBIA team up to battle suspicious betting activity

13 June 2024
by Robert Fenech

Genius Sports has also become an associate member of the International Betting Integrity Association

Altenar announces Kero Gaming partnership to bolster micro-betting offering

11 June 2024
by iGamingCapital.mt

Altenar becomes first sportsbook software provider to adopt supplier’s micro-betting technology

GiG signs new partner for next-gen Sportsbook

10 June 2024
by iGamingCapital.mt

The full signed agreement will see GiG’s sportsbook SportX and platform CoreX launch into strategically targeted multi-jurisdiction European markets

See more