Malta-based iGaming firm, ComeOn Group, has appointed Efi Peleg as its chief marketing officer (CMO), it announced last week.
He joins the company from William Hill, where he held the title of director of performance marketing.
ComeOn Group welcomed him to its executive team, saying that with his strong track record and leadership experience, "it is safe to say that marketing is in good hands!"
The group's CEO Juergen Reutter commented: "Delighted to have Efi on board and part of ComeOn's Executive team.
"We are progressing well with our growth plans and marketing will play a key part in achieving our goals ahead. Efi brings in the right leadership and skills to compliment our teams."
Founded in 2008. the group had a promising journey growing from a small start-up to a big player in the iGaming industry.
The firm operates a dozen casino and sports betting brands on its proprietary platform, providing a "secure, innovative and entertainment-led player experience.
Featured Image:
LinkedIn/ Efi Peleg
Over the course of 2025, the authority received 38 new gaming applications
The deal will see Betway's logo feature prominently on Man Utd's training kits
Inesa Glazaitė will lead BetGames’ commercial growth strategy and strengthen operator partnerships
Betsson stresses that Malta remains a key operational and technology centre
ThrillTech has named Amy Santos as chief operating officer, bringing in an experienced industry executive as the company scales its operations across regulated gambling markets