ComeOn Group appoints Efi Peleg as chief marketing officer

Malta-based iGaming firm, ComeOn Group, has appointed Efi Peleg as its chief marketing officer (CMO), it announced last week.

He joins the company from William Hill, where he held the title of director of performance marketing.

ComeOn Group welcomed him to its executive team, saying that with his strong track record and leadership experience, "it is safe to say that marketing is in good hands!"

The group's CEO Juergen Reutter commented: "Delighted to have Efi on board and part of ComeOn's Executive team.

"We are progressing well with our growth plans and marketing will play a key part in achieving our goals ahead. Efi brings in the right leadership and skills to compliment our teams."

Founded in 2008. the group had a promising journey growing from a small start-up to a big player in the iGaming industry.

The firm operates a dozen casino and sports betting brands on its proprietary platform, providing a "secure, innovative and entertainment-led player experience.