Evoplay expands Italian presence with E-play24 agreement

Game development studio Evoplay has elevated its foothold in Italy by supplying Italian operator E-play24, giving the company a stronger position in one of the most mature iGaming markets in Europe.

The latest partnership sees Evoplay integrate 30 games into the operator’s online platform, including its popular fruit slots, such as the captivating Fruit Super Nova series, as well as its renowned highly performing Bonus Buy games.

The addition of Evoplay’s premium online titles enhances the operator’s product offering, giving E-play24 an advantage in a highly competitive market. The operator’s Italian-facing website, eplay24.it presents a diverse offering, including sports, live casino, poker, lottery, and bingo.

A mutually beneficial deal, the agreement also allows Evoplay to position itself as one of the most prominent slot suppliers in Italy, with E-play24 boasting a wide player reach alongside being regarded as one of the top 10 operators in the country.

Earlier in the year, Evoplay gained regulatory approval after satisfying requirements set out by Italy’s independent gaming certification lab, BMM Testlabs. Since then, the company has quickly expanded its presence with the latest agreement already live.

Commenting on the partnership, Vladimir Malakchi, CCO at Evoplay, said: “We’re extremely happy about our recent partnership with E-play24 as it gives us the opportunity to appeal to the wide Italian audience with the market giant which knows how to successfully interact with the local players.

“We already see the positive feedback from the region overall, and sure that partnership with the well-recognised E-play-24 site will be the next stage for Evoplay in terms of the market reach, player satisfaction and commercial growth of both sides.”

Alessandro Grasso, product manager at E-play24, added: “We’re pleased to have integrated Evoplay’s exciting content onto our platform. The studio has established itself as one of the best iGaming suppliers in the sector.

“By taking on its titles, we’re not only allowing ourselves to excel commercially, but we’re giving our players access to some of the finest content available.”

As a leading iGaming studio, Evoplay has enjoyed an outstanding 2022. At this year’s SBC Awards, the company won the coveted Innovation in Casino Entertainment award whilst receiving a silver award as Casino/Slots Developer of the Year.

In addition, at EGR’s 2022 Marketing and Innovation Awards, the company took home the only two supplier-related awards: Supplier Marketing Campaign of the Year and B2B Marketing Campaign of the Year, a testament to Evoplay’s inventive and revolutionary development team.