Gamzix reveals new brand identity as it enters its next stage

Gamzix has unveiled a new brand positioning and visual identity, marking the first major update to the B2B game provider’s brand since its early years.

Over the past six years, Gamzix has expanded its product scope, strengthened its team’s expertise, and developed the processes and technology behind its work with partners.

In an official statement, the company said that the previous identity was created for an earlier stage of the company while the new identity reflects how Gamzix presents itself at its current stage of development.

“Gamzix has already changed. The ambition is bigger, the product is stronger, and the business has moved forward. Now it’s time for the brand to reflect that. We’re not becoming something new – we’re showing what Gamzix has become in its next stage of development,” said Yuriy Muratov, Chief Commercial Officer at Gamzix.

The rebrand introduces a new Gamzix logo and G-Spin symbol, alongside an updated visual identity and new brand guidelines. Black now serves as the foundation of the Gamzix brand, creating a stronger and more mature look. Yellow remains part of the identity but takes on a different role, expressed through movement and reflecting the spirit of Gamzix and its team.

The new tagline, “Feel the Energy”, brings the positioning together, reflecting the energy partners and players experience through the products Gamzix builds, the way they perform, and the work behind every release.

Gamzix is a games provider focused on delivering performance for operators across global markets. Combining distinctive game design with data-driven mathematical models, its titles are built to extend session time and support long-term player retention.

Gamzix Rules Limited is a Maltese-registered company, incorporated in January 2023, and holds a Malta Gaming Authority (MGA) B2B Critical Supply Licence.