Gaming Innovation Group (GiG) has extended an agreement with Betsson Group, for the provision of its automated marketing compliance tool, GiG Comply.
The automated compliance solution enables operators like Betsson to scan web pages for content including links and iGaming red words and works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
In turn, this will allow Betsson to remain fully proactive and in control of its marketing compliance by ensuring affiliates are fully aligned with their brand and responsible gaming requirements.
It aims to be a flexible tool, allowing operators to set up their own criteria and checklist parameters and can be tailors to cover any market-specific requirements, helping to ensure that operators remain compliant in multiple jurisdictions.
Jonas Warrer, CMO at GiG said: “It’s always a proud moment when one of our partners decide to continue to place trust in GiG Comply year after year. Extending our partnership shows that GiG’s marketing compliance tool reflects Betsson Group’s commitment to sustainability and responsible gaming.
“We look forward to continuing to support them in their affiliate marketing compliance.”
Sebastian Jarosch, head of affiliates at Betsson Group, said: “Compliance is a very important element of our business strategy at Betsson Group Affiliates and we are delighted that with GiG Comply we have found a strong tool that supports our teams with maintaining full compliance within the regulated markets we operate in.”
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