GiG expands agreement with DT9 Media to provide leading compliance tool

Gaming Innovation Group (GiG) has secured an expanded agreement with Malta-based DT9 Media to provide its popular automated compliance tool, GiG Comply.

The self-serve tool allows operators to set up their own criteria and checklist parameters, which can be tailored to cover market-specific legislation and advertising standards, thus allowing them to ensure their partners are aligned with their vision and mission further ensuring they remain compliant and safeguard their partner's licences.

Using the tool, operators are able to scan web pages for content including links and iGaming code red words, using its rules engine to analyse real snapshots from affiliates' campaigns and getting access to the promotional content that is being used in their brands' promotions.

Commenting on the deal, Jonas Warrer, CMO at GiG said: "We are happy to extend our partnership with DT9 Media and look forward to continuing to support them in their efforts to enhance their affiliate marketing compliance.

"The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the iGaming industry."

On the part of DT9 Media, Andrea Centore, managing and finance director said: "As an affiliation company we are constantly striving to enhance our affiliate marketing compliance.

"GiG Comply has proven to be the perfect solution to monitor the traffic sources of our affiliation network and we are thrilled to extend our partnership with GiG Media."