IMG ARENA signs multi-year streaming and data partnership with the German Football Association

IMG ARENA, a leading sports data supplier for media, betting and professional sectors has signed a multi-year agreement with DFB GmbH & Co. KG, the marketing and commercial arm of the German Football Association (DFB).

The partnership covers streaming and fast path data rights for all 63 matches in the DFB-Pokal, Germany’s storied national knockout cup competition, commencing with the 2022/23 season of the tournament, allowing distribution of the content to IMG ARENA’s global network of sportsbook operators.

The DFB-Pokal competition features 64 teams from the top two domestic leagues, Bundesliga and Bundesliga 2, including record 20-time winners FC Bayern Munich.

This deal expands IMG ARENA’s data-driven partnership with DFB, which already includes collaboration around the Bundesliga 3. Liga and FLYERALARM Frauen-Bundesliga for fastpath betting data rights through a European Leagues agreement.

Mark Wrigley, senior director of rights at IMG ARENA, said: “We are proud to announce this expanded partnership with one of the most prestigious federations in sport. The DFB-Pokal is a hugely exciting competition that will sit alongside the most in-demand properties in our portfolio.”   

Holger Blask, managing director of the DFB GmbH & Co. KG, said: "IMG ARENA is a leader in sports data distribution across multiple sports and sectors. We are pleased to grow the scope of our work together to include data and streaming for DFB-Pokal, one of our most important assets. The combination of IMG ARENA’s technology leadership and worldwide reach will bring new engagement with the competition and broaden its audience."

Headquartered in London, IMG ARENA is a sports content and technology hub serving the Sports, Sports Betting and Sports Media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions, including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World TOUR, PGA Tour, EuroLeague, MLS and the FA.