IMG ARENA, a leading sports data supplier for media, betting and professional sectors has signed a multi-year agreement with DFB GmbH & Co. KG, the marketing and commercial arm of the German Football Association (DFB).

The partnership covers streaming and fast path data rights for all 63 matches in the DFB-Pokal, Germany’s storied national knockout cup competition, commencing with the 2022/23 season of the tournament, allowing distribution of the content to IMG ARENA’s global network of sportsbook operators.

The DFB-Pokal competition features 64 teams from the top two domestic leagues, Bundesliga and Bundesliga 2, including record 20-time winners FC Bayern Munich.

This deal expands IMG ARENA’s data-driven partnership with DFB, which already includes collaboration around the Bundesliga 3. Liga and FLYERALARM Frauen-Bundesliga for fastpath betting data rights through a European Leagues agreement.

Mark Wrigley, senior director of rights at IMG ARENA, said: “We are proud to announce this expanded partnership with one of the most prestigious federations in sport. The DFB-Pokal is a hugely exciting competition that will sit alongside the most in-demand properties in our portfolio.”   

Holger Blask, managing director of the DFB GmbH & Co. KG, said: “IMG ARENA is a leader in sports data distribution across multiple sports and sectors. We are pleased to grow the scope of our work together to include data and streaming for DFB-Pokal, one of our most important assets. The combination of IMG ARENA’s technology leadership and worldwide reach will bring new engagement with the competition and broaden its audience.”

Headquartered in London, IMG ARENA is a sports content and technology hub serving the Sports, Sports Betting and Sports Media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions, including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World TOUR, PGA Tour, EuroLeague, MLS and the FA.

Continue Reading

BeyondPlay announces acquisition by FanDuel

21 February 2024
by iGamingCapital.mt

BeyondPlay was founded in 2021 by Karolina Pelc

FinXP announces leadership transition: Welcomes Antoine Scerri as new CTO

20 February 2024
by iGamingCapital.mt

Carmelo Romano, the former CTO, has transitioned to a consultative role within the company

ESA Gaming forges new partnership in Portugal with Solverde.pt

19 February 2024
by iGamingCapital.mt

This latest announcement builds upon a series of recent agreements signed by the supplier

Betsson reports strong 2023 year-end results: CEO optimistic about future growth

15 February 2024
by Helena Grech

While reporting strong figures, the company experienced a dip in sportsbook revenue

See more