Casino and sportsbook platform provider and operator group Soft2Bet has appointed Kiril Nestorovski as its new director of B2B, responsible for leading and executing expansion strategies for the company’s B2B products and services in new, emerging and diverse markets.
The new appointment will mentor and lead the B2B Team in their efforts to ensure an effective execution of the company’s ambitious B2B plans.
Prior to Soft2Bet, Mr Nestorovski spent over 20 years in ICT sales, with the last eight years in senior positions within the iGaming industry. His last position was head of sales at EveryMatrix, where he helped drive incremental growth for new clients over the last three and a half years.
“We’re delighted to have Kiril on board in this vital position,” said Boris Chaikin, CEO of Soft2Bet.
“His insight and experience are a great fit for Soft2Bet, and with his appointment, we are emphasising our commitment to ensuring Soft2Bet recruits top talent and gets closer to the realisation of our ambitions to successfully grow our company and enter new regulated markets.”
The new appointee celebrated the achievement, saying: “I am happy to be given the opportunity to contribute to the continued success of Soft2Bet and leverage my experience and expertise in this challenging industry to help accelerate the Soft2Bet Rocketship to new heights.”
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He will help support the handover to Platform & Sportsbook CEO Richard Carter and provide ongoing support to the board of directors until the year end
Award-winning provider makes key hire to boost expansion
The agreement will see a number of next-generation sports betting games made available to operators via iGaming Deck powered by iGP