As of 1st July, gambling operators will be forbidden from implementing promotional campaigns in Lithuania.

The new law, signed in by Parliament on 20th May, following a national survey conducted in November by the nation’s Gambling Supervisory Authority, which saw 52 per cent of participants express support for the ban.

The legislation will also affect chips or gift giveaways, as well as discounts, test games and events. It will apply to both offshore and brick-and-mortar outlets.

According to the Government, the step was necessary to combat problem gambling. As COVID lockdown measures were in place in the country, the Government asked gambling operators to cut down on advertisements.

Subsequently, gambling operators faced accusations that they were not following these guidelines, and some were accused of increasing their advertisements.

Lithuania’s gambling industry stakeholders have attacked the law. Mantas Zakarka, a representative of Lithuania’s National Gambling and Gaming Business Association said that the ban would prevent new operators entering the market and would boost shadow businesses.

The bill passed with 105 votes in favour and 14 abstentions.

Continue Reading

Altenar appoints Sam Hill as sales director

12 April 2024

Sam boasts almost 15 years’ experience within the industry

Malta Gaming Authority stresses it has no connection with

10 April 2024

A list of MGA-licensed entities can be found on the regulator's website

Videoslots announces Clive Spiteri as chief financial officer

8 April 2024
by Helena Grech

He previously served as finance director at Push Gaming Group

Challenges and opportunities in the Maltese online gambling industry

5 April 2024

While online gambling in Malta has changed a lot, there are still many opportunities for growth

See more