Malta-based Playson appoints Denys Koshel as VP of Commercial Partnerships

Malta-based digital entertainment supplier Playson has appointed Denys Koshel as its first VP of Commercial Partnerships.

Playson said the appointment reinforces its commitment to delivering stronger, more unified commercial support for its global operator network.

The new role brings Playson’s account management and emerging markets leadership into a single strategic function, reporting directly to Chief Commercial Officer Ben Wood. 

It is designed to give partners more consistent, data-led and responsive support across markets, with clearer communication, faster decision-making, stronger campaign coordination and more targeted commercial recommendations.

Mr Koshel has been with Playson for nearly 11 years and most recently served as Head of Emerging Markets. 

During his time with the company, he has held several commercially focused roles, including Commercial Analytics Lead, and worked closely on integration initiatives. 

Ben Wood, Chief Commercial Officer at Playson, said his new role marks an important step in the continued evolution of Playson’s commercial organisation. 

“This transformation is ultimately about improving how we support our clients, bringing our commercial capabilities closer together to provide operators with more connected, insight-led and business-focused partnership support,” he said. 

“Over nearly 11 years with the company, Denys has built a deep understanding of our partners, products, markets and internal operations. His combination of commercial, analytical and technical expertise makes him ideally suited to lead this new function.”

Mr Koshel said he is proud to take on this new role at an exciting stage of Playson’s growth. 

“Our partners operate in increasingly competitive and complex markets, and they need suppliers who can support them with more than content alone,” he said.

“My focus will be on building a commercial service model that is clear, efficient and genuinely valuable for our clients.”

“By combining market knowledge, data, AI-driven insights, promotional planning and operational discipline, while continuously optimising our internal processes through AI adoption and automation, we can help partners make better decisions, launch stronger initiatives and get more value from Playson’s portfolio.”