Malta-licensed FIRST.bet appoints Ian Bradley as co-CEO

Ian Bradley has been appointed as co-CEO of FIRST.bet, a Tier-1 sportsbook technology provider licensed in Malta.

He joins as a partner in the business alongside founder Tom Light, the two leading FIRST.bet together "as the company enters its next phase of growth across Latin America, Europe and beyond."

The company said that Ian Bradley brings more than 20 years of sportsbook and trading heritage, beginning in spread betting and trading at Sporting Index and Sporting Solutions.

Mr Bradley joins not simply as a senior executive but as a partner in the business alongside Tom Light, the two sharing ownership of FIRST.bet’s strategy and direction as co-CEOs.

“Having first worked together at SBTech, they combine Tom’s vision and product leadership as founder with Ian’s track record in scaling sportsbook businesses, jointly driving growth across product, technology and trading as the company expands across its core markets,” the company said.

Commenting, Mr Bradley said: "FIRST.bet has built something rare - a world-class team and genuinely Tier-1 technology, with the trading depth and product to back it. I wanted to work alongside a team like this and help build on the success they’ve already created. Running the company alongside Tom as co-CEO is exactly the challenge I wanted next, and the opportunity in B2B right now - across LATAM, Europe and beyond - is enormous."