Pariplay strikes Betsson aggregation deal

NeoGames S.A subsidiary Pariplay® has signed an agreement with Betsson that will give the operator giant access to the full Wizard Games portfolio as well as a range of 14,000+ products on its Fusion^®aggregation platform.

The comprehensive portfolio contains all Wizard Games titles, as well as thousands of other games from some of the industry’s most sought-after third-party studios. The titles they produce will soon be available to Betsson to offer its customers across its extensive global network, including the key regulated markets of Sweden, Denmark and Spain, as well as numerous other regions within Europe.

The deal marks further growth for the Fusion® platform, which has proven to be a popular option for delivering premium content for operator partners all over the world. It also enhances Betsson’s games catalogue whilst providing a complete suite of player engagement solutions.

Pariplay’s Fusion® offering consists of over 14,000 games from 100+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of Sales at Pariplay, said: “We are constantly striving to grow within important markets and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe.

“The Fusion® aggregation platform will serve Betsson’s players with the widest range of games, while also adding value for the operator through a set of cutting-edge engagement tools. It is the next step in what I believe will be a long, successful alliance.”

Laura Perreta, supplier relations manager at Betsson, said: “Pariplay has access to a huge breadth of content from both well-established and ambitious independent studios, so it’s a great moment to sign a deal that increases the options available for our players.

“The variety of content we now have access to is sure to engage our audience in the many established regulated markets in Europe and beyond that we are active in.”